Home » Privacy Policy

Updated 31st August 2018

The Cake Mistress is committed to protecting the personal data of all global visitors to this website. We believe all companies should act in a moral and ethical manner regarding people’s information (looking at you, Facebook), and that process should be transparent.

The Cake Mistress uses very limited personal data. This data is necessary and mandatory for running our website (see details below). On the other hand, we use general anonymous data to improve our content, our website and to serve you better.

We keep your personal information personal and private. We do not sell, rent, share or disclose your personal information to anyone except as necessary to provide our services as described in this Privacy Policy.

You must give explicit consent for us to store and process your personal data. We achieve this by notifying you about our use of Cookies (that store and collect data) before you enter our site. By clicking accept and continuing to use our website you consent to our use of Cookies.



The Cake Mistress only processes personal information in a way that is compatible with and relevant for the purpose for which it was collected or authorized. We may use the information we collect to:

·      Provide, operate, maintain and improve The Cake Mistress website

·      Send marketing messages depending on your communication preferences

·      Process and deliver contest or promotional entries

·      Monitor and analyse website trends, usage and activities to optimise the user experience

·      Personalise the website by publishing content that meets your interests and preferences

·      Comply with legal obligations

The following 3rd party applications and plugins are essential to running and publishing our website:

A2 Hosting

Purpose: The company and servers that host the database of our website

Personal Data: May collect and share encrypted personal information on our site visitors only to comply with legal processes (e.g. court orders, subpoena, law enforcement, regulation authorities).

Stored indefinitely to our knowledge.


WordPress (Automattic company)

Purpose: Content Management System that helps us build the front-end of our website.

Personal Data: WordPress uses Cookies. You may opt to share personal data such as your name, email address and personal communications when you leave a comment on The Cake Mistress. This data is stored indefinitely.


Gravatar (Automattic company)

Purpose: Is a “Globally Recognized Avatar” that allows The Cake Mistress to display author profile images for contributors and adds a user-shared avatar to public comments shared on The Cake Mistress.

Personal Data: User-shared image and public profile information. When the user signs up for Gravatar and is logged in to wordpress.com the image they chose as their avatar on their public profile will be displayed on comments and “likes” left on websites they visit.

Users can log-in to Gravatar using their WordPress.com credentials and change the information shared publicly, including changing their Gravatar to a non-personal, non-identifying image.




Purpose: Plugin that saves a backup of our files and database

Personal Data: Will store any personal data that you opted to share with WordPress, locally on our own WordPress site and externally on our private Google Drive. Backup files are purged every two months.


We use the following 3rd party applications and plugins to analyse aggregate website data. This enables us to optimise the function of our website for visitors, improve our content, and serve you better:

Google Analytics

Purpose: Collects and analyses website data

Personal Data: Uses cookies with consent to collect general data. No personal data is collected. Your IP address is anonymized prior to collection.

All data is purged by Google Analytics every 14 months.



Purpose: Collects and analyses visitor behaviour in aggregate form to improve services and the user experience, diagnose technical issues, and analyse user trends.

Personal Data: Hotjar collects anonymous information regarding your visit to our website. This data includes the parts of our site you visited, date and duration of the visit, device information (type, operating system, screen resolution, language, country, web browser, and anonymised IP address). Data is stored for no more than 365 days. Hotjar is fully GDPR compliant.

You may opt-out from having Hotjar collect your information when visiting The Cake Mistress at any time. Follow the first link below and click ‘Disable Hotjar’, or enable Do Not Track in your browser.



We use the following 3rd party applications and plugins to integrate social sharing on our website and enhance the visitor experience:


Purpose: Our email database manager

Personal Data: Your email address, IP address, geolocation, name if supplied, an avatar if you’re a Gravatar user, general location. “Pixels” or “Web Beacons” are used to track email performance and collate email campaign reports.

Data is stored in the US by Mailchimp indefinitely.


Bloom (Elegant Themes)

Purpose: Plugin that assists with email list building

Personal Data: Your email address, and name if supplied. Works in conjunction with MailChimp (see above), therefore your data is stored in the US by MailChimp.

Data is stored in the US by Mailchimp indefinitely.


Pinterest “Pin It” Button

Purpose: Lets visitors pin our content to Pinterest with ease

Data: Uses cookies to allow you to login to your Pinterest account and “Pin” an image.

Data is stored by Pinterest indefinitely.



YouTube video Widget (Google)

Purpose: Allows visitors to watch our YouTube channel without leaving our website

Data: Uses cookies to facilitate serving content hosted on YouTube on our website.

Data is stored by Google , and purged every 14 months.




We may have to disclose personal information to comply with legal requirements, such as court orders, subpoenas, public authorities and issues of national security.

The Cake Mistress includes links to external websites, including affiliate links, whose privacy policies may be different from ours. If you submit Personal Data to any of those sites, your information is governed by their privacy policies.


We may offer giveaways, run contests, competitions and other promotions on The Cake Mistress. Participation is voluntary. Information requested for entry may include personal information. We use the information to administer the promotion. We may share this information with our sponsors in line with the rules and terms posted for the promotion.


We may compile anonymous visitor data to determine website statistics. The statistics from the anonymised data may be shared with blog networks, ad networks, affiliate networks, PR Agencies or brands. This data helps The Cake Mistress secure funding, advertising and income to run this website and continue to deliver content to our visitors. No personal identifying information is shared at any time.


We may partner with third-party advertising networks to display advertising on The Cake Mistress. We and our third party partners may use cookies and other tracking technologies, such as pixels and web beacons, to gather information about your activities on The Cake Mistress and other sites to provide you with targeted advertising based on your browsing activities and interests.


If you leave a comment on our site you may opt-in to saving your name, email address and/or website in cookies. These are for your convenience so that you do not have to fill in your details again if you leave another comment.


By accepting our Privacy Policy and continuing to visit our website, you consent to cookies being used by Google. These cookies are used by Google Analytics, and for our embedded YouTube videos.


By accepting our Privacy Policy and continuing to visit our website, you consent to cookies being used by YouTube. These cookies are used by YouTube to manage our embedded YouTube channel videos within our website.


By accepting our Privacy Policy and continuing to visit our website, you consent to cookies being used by Pinterest. These cookies are used by the Pinterest “Pin It” button when you opt to save one of our images to your Pinterest account.


The Cake Mistress is a public blog. Any information you include in a comment may be read, collected and used by anyone. If your personal information appears on the website and you want it removed, please contact the Data Protection Officer listed below.

Any information or communication you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions are governed by the privacy policies of the companies that provide them.


We take reasonable and appropriate measures to protect personal information. The Cake Mistress and all of the third-party applications we use require a username and password to log in. This login information is never shared. Data is anonymised if not essential to our operations. We only collect the information we need.

In the event of a security breach, The Cake Mistress will notify you as soon as possible and report the actions taken in response.


You have the right to access any Personal Information we hold about you, with no charge. Please allow us 30 days to formulate this report, as this will be done manually for you on request.

You have the right to request your personal data to be deleted or “forgotten”.


The Cake Mistress Blog https://thecakemistress.com/blog/

Data Protection Officer: Emma

emma @ thecakemistress.com

Address: Perth, WA AUSTRALIA

Full details available on reasonable request, as our business address is also our personal home address