Home » Privacy Policy

Effective from 25th May 2018

The Cake Mistress is committed to protecting the personal data of all global visitors to this website. We believe all companies should act in a moral and ethical manner regarding people’s information (looking at you, Facebook), and that process should be transparent.

The Cake Mistress uses very limited personal data. This data is necessary and mandatory for running our website (see details below). On the other hand, we use general anonymous data to improve our content, our website and to serve you better.

We keep your personal information personal and private. We do not sell, rent, share or disclose your personal information to anyone except as necessary to provide our services as described in this Privacy Policy.

You must give explicit consent for us to store and process your personal data. We achieve this by notifying you about our use of Cookies (that store and collect data) before you enter our site. By clicking accept and continuing to use our website you consent to our use of Cookies.

 

YOUR INFORMATION

WHAT PERSONAL DATA WE COLLECT AND WHY

The Cake Mistress only processes personal information in a way that is compatible with and relevant for the purpose for which it was collected or authorized. We may use the information we collect to:

·      Provide, operate, maintain and improve The Cake Mistress website

·      Send marketing messages depending on your communication preferences

·      Process and deliver contest or promotional entries

·      Monitor and analyse website trends, usage and activities to optimise the user experience

·      Personalise the website by publishing content that meets your interests and preferences

·      Comply with legal obligations

WEBSITE HOSTING
The following 3rd party applications and plugins are essential to running and publishing our website:

 

A2 Hosting

Purpose: The company and servers that host the database of our website

Personal Data: May collect and share encrypted personal information on our site visitors only to comply with legal processes (e.g. court orders, subpoena, law enforcement, regulation authorities).

Stored indefinitely to our knowledge.

https://www.a2hosting.com/about/policies#Privacy-Policy

 

WordPress (Automattic)

Purpose: Content Management System that helps us build the front-end of our website.

Personal Data: WordPress uses Cookies. You may opt to share personal data such as your name, email address and personal communications when you leave a comment on The Cake Mistress.

This data is stored indefinitely.

https://automattic.com/privacy/

 

Backup Buddy (iThemes)

Purpose: Plugin that saves a backup of our database

Personal Data: Will store any personal data that you opted to share with WordPress, locally on our own WordPress site. The Cake Mistress does not store our backups off-site with a third party.

Backup files are purged every 6 months.

https://ithemes.com/privacy-policy/

 

WEBSITE ANALYTICS
We use the following 3rd party applications and plugins to analyse aggregate website data. This enables us to optimise the function of our website for visitors, improve our content, and serve you better:

 

Google analytics

Purpose: Collects and analyses website data

Personal Data: Uses cookies with consent to collect general data. No personal data is collected. Your IP address is anonymized prior to collection.

All data is purged by Google Analytics every 14 months.

https://policies.google.com/technologies/partner-sites

 

SOCIAL MEDIA MANAGEMENT
We use the following 3rd party applications and plugins to integrate social sharing on our website and enhance the visitor experience:

 

MailChimp

Purpose: Our email database manager

Personal Data: Your email address, IP address, geolocation, name if supplied, an avatar if you’re a Gravatar user, general location. “Pixels” or “Web Beacons” are used to track email performance and collate email campaign reports.

Data is stored in the US by Mailchimp indefinitely.

https://mailchimp.com/legal/privacy/

 

Bloom (Elegant Themes)

Purpose: Plugin that assists with email list building

Personal Data: Your email address, and name if supplied. Works in conjunction with MailChimp (see above), therefore your data is stored in the US by MailChimp.

Data is stored in the US by Mailchimp indefinitely.

https://www.elegantthemes.com/policy/privacy/

 

Pinterest “Pin It” Button

Purpose: Lets visitors pin our content to Pinterest with ease

Data: Uses cookies to allow you to login to your Pinterest account and “Pin” an image.

Data is stored by Pinterest indefinitely.

https://policy.pinterest.com/en/privacy-policy

https://policy.pinterest.com/en/cookies

 

YouTube video Widget (Google)

Purpose: Allows visitors to watch our YouTube channel without leaving our website

Data: Uses cookies to facilitate serving content hosted on YouTube on our website.

Data is stored by Google , and purged every 14 months.

https://policies.google.com/privacy/update

 

DISCLOSURE OF PERSONAL INFORMATION

 

We may have to disclose personal information to comply with legal requirements, such as court orders, subpoenas, public authorities and issues of national security.

 

The Cake Mistress includes links to external websites, including affiliate links, whose privacy policies may be different from ours. If you submit Personal Data to any of those sites, your information is governed by their privacy policies.

 

GIVEAWAYS, CONTESTS and COMPETITIONS

We may offer giveaways, run contests, competitions and other promotions on The Cake Mistress. Participation is voluntary. Information requested for entry may include personal information. We use the information to administer the promotion. We may share this information with our sponsors in line with the rules and terms posted for the promotion.

 

DATA AGGREGATION

 

We may compile anonymous visitor data to determine website statistics. The statistics from the anonymised data may be shared with blog networks, ad networks, affiliate networks, PR Agencies or brands. This data helps The Cake Mistress secure funding, advertising and income to run this website and continue to deliver content to our visitors. No personal identifying information is shared at any time.

 

COOKIES

We may partner with third-party advertising networks to display advertising on The Cake Mistress. We and our third party partners may use cookies and other tracking technologies, such as pixels and web beacons, to gather information about your activities on The Cake Mistress and other sites to provide you with targeted advertising based on your browsing activities and interests.

 

WordPress

If you leave a comment on our site you may opt-in to saving your name, email address and/or website in cookies. These are for your convenience so that you do not have to fill in your details again if you leave another comment.

 

Google

By accepting our Privacy Policy and continuing to visit our website, you consent to cookies being used by Google. These cookies are used by Google Analytics, and for our embedded YouTube videos.

 

YouTube

By accepting our Privacy Policy and continuing to visit our website, you consent to cookies being used by YouTube. These cookies are used by YouTube to manage our embedded YouTube channel videos within our website.

 

Pinterest

By accepting our Privacy Policy and continuing to visit our website, you consent to cookies being used by Pinterest. These cookies are used by the Pinterest “Pin It” button when you opt to save one of our images to your Pinterest account.

 

PUBLIC INFORMATION

The Cake Mistress is a public blog. Any information you include in a comment may be read, collected and used by anyone. If your personal information appears on the website and you want it removed, please contact the Data Protection Officer listed below.

 

Any information or communication you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions are governed by the privacy policies of the companies that provide them.

 

SAFEGUARDING DATA

 

We take reasonable and appropriate measures to protect personal information. The Cake Mistress and all of the third-party applications we use require a username and password to log in. This login information is never shared. Data is anonymised if not essential to our operations. We only collect the information we need.

 

In the event of a security breach, The Cake Mistress will notify you as soon as possible and report the actions taken in response.

 

DATA ACCESS

 

You have the right to access any Personal Information we hold about you, with no charge. Please allow us 30 days to formulate this report, as this will be done manually for you on request.

 

You have the right to request your personal data to be deleted or “forgotten”.

 

CONTACT INFORMATION

The Cake Mistress Blog https://thecakemistress.com/blog/

 

Data Protection Officer: Emma

emma @ thecakemistress.com

Address: Perth, WA AUSTRALIA

Full details available on reasonable request, as our business address is also our personal home address